OutFront Magazine

This was an in-house project for KW, to extend the existing editorial brand into an engaging digital experience. The home page design was centered around featuring large agent images which changed on hover to reveal a bit of each agent's personality. The site highlights agent success stories, product launches, and company accolades, and serves as a recruiting piece for prospective agents.

After our initial site launch, we found that users were leaving the site too quickly and not spending time reading the agent stories. We updated the headline of each post to be more compelling ("I lost $10 Million in a matter of moments", instead of the agent's name and location), which boosted click through rates and time spent on page on these featured stories.

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Outfront | Home Outfront | 2018 Performance Report
OF | Interior page, Culture OF | Interior page, Headturners